I started out at Sky Sports, where I worked on "sports" like darts and speedway. After a few years, I decided that, as much as I wanted to spend the rest of my life in a glorified pub watching fat blokes with tattoos being awesome, it was time for a change. So I moved into the world of promos at Virgin Media. I directed a range of projects during my three years there - from big to small budget - before moving to MTV as Senior Promo Producer and then Head of Creative, where I still work, directing projects across the entire MTV portfolio.